Tuesday 14 February 2023

From Virgil to Pharrell - A Step in The Right Direction?

 In recent news, Louis Vuitton has annoucned that they will be hiring Pharrell Williams as the next Mens Artistic Director following the passing of Virgil Abloh in November 2021. Virgil was instrumental in blurring the lines between high fashion and streetwear and he was the first black American to be a head designer at a European Luxury House. While I may have preferred other designers such as Martine Rose or Grace Wales Bonner to take over, Pharrell's appointment will certainly bring a new level of excitement to the brand, especially with today’s youth.

Pharrell Williams is no stranger to the fashion industry. In the early 2000s, he teamed up with Nigo, founder of Bape and current creative director of Kenzo, to start their own brand called Billionaire Boys Club. He has also worked with brands such as Diesel, Chanel, and has ongoing collaborations with Adidas. In 2008, he even teamed up with the Marc Jacobs-era Louis Vuitton to create a line of sunglasses. With 2 Oscar nominations and 13 Grammy Awards under his belt, Pharrell is a multi-talented artist who has proven his ability to succeed in various creative industries.



While some may have had other designers in mind for the position, there is no denying that Pharrell's appointment will bring a fresh perspective to the brand. Louis Vuitton has a long history of collaborating with artists and musicians, especially during Virgil’s time and Pharrell is an excellent addition to that list.


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